Developed Sketches

Developed Sketch #1:







































Developed Sketch #2




















Sketch #1:

Various coils emerge from the machine and move to wrap around the man, whom does not appear to realise he is about to be comsumed. coils will be red and black, with the machine using colours such as yellow, red, white and black on its patterns and buttons. The background will use a radial gradient of red in the centre moving out to black. Text along the lines of "Don't be comsumed by the game" or
"There is no playing safe" may be included down the bottum in bold white.

Sketch#2:

Beast is in part transparent, as though an apparition emerging from the machine. Machine is similar in appearance to the machine in previous sketch. See-through coils wrap around the mans arm as he remains oblivious to the emergering danger. Primarly the colour scheme will in clude rich reds, purples, yellows and black.

Content Ideas/Sketches

Sketch #1:

The Idea...using a digital paint style in the background I will create pokermachines, these will fade out into the clutching claws and branches of the foreground. Light will be radiating from the poker machines screen, with the central part of the image lighter than the edges. The person will be seated, back facing the viewer in the centre of the image, whilst the branches, claws, etc, swarm in from all around. Poker machines will be black, red, with yellow in the glowing of the screen whilst the branches will be darkened greys, browns and greens.

Sketch #2:

The idea...is following a similar idea to the previous, where 'gambling' is represented in the form of a monsterous figure, lurking in the background waiting to consume its victimn. Similar elements as previous, light radiating from poker machine, monster casts the back of the head in shadows and darkness. Smoke is twisting and curling in the background as though about to extend forward and consume the person. Colour scheme would be similar again.

Style and Concepts?

Inspiration:

I really like the linework in these two images, the way the lines curve and loop and twist and interweave. The left is more of a modern take on the idea and the right more traditional looking. I would like to incoporate the shape and movement of the lines into my design.

The digital manlipuation on these two images i find to be very appealing. The use of what appears to be old stones or rocks lightly screened over the top of the images to create the appearence of texture is very effective in creating an old, mystic, "other-wordly" look to the image. This 'mystic' style I would like to try and add into my design to help depict the dark fantasy world, symbolic of gamblings consuming, addictive nature.

Elements:

Went looking for examples of branches and trees which included the interweaving, curved, twisted appeal of the lines in the first few images. The image of the tortured willow on the far right was particularly interesting as it holds a very dark, mystic appeal to it. The colour scheme of the forest (middle) could also work well for my design, using dark earthy browns and greys.

Style:

Was thinking of depicting my concept through a digital painting style, using elements of the sureal/fantasy elements. I would use Photoshop combined with a graphics tablet to try and paint digitally to express my ideas.

[Images from DeviantART.com I do not own any of them. Artists are as follows: Pixie Queen, ArtofTheMystic, Elfka, Kafik, Mosredna, Artsgr1e, The Third Triangle, Wi Flip FF, Lucias Tears, and Jezebel.]

What is the Design Concept?

Struggling a little to develop a solid design concept so shall follow the steps given by Andy in class to help me get my head around it.

FUNCTION:

The propaganda images are about the darker side of gambing. How the lure of gambling, its addictive nature, is dangerous and consuming, leading to very serious problems for individuals within society. I intent to persuade through use of aversive stimulation, conveying the consuming and addvicture nature of gambling to my viewers, through paralleling the fall into addiction with a dark, monsterous fantasy world.

BEHAVIOUR:

The style I feel best suits this message would be a combination of realistic photos, with use of manipulation, and digital art techniques, such as digital painting. This would help to depict the dark fantasy world combined with the real gambling world. The visual narrative strategy I aim to use is 'direct narrative' to covey a clear message to the viewer.

STRUCTURE:

I aim to have various consistent elements to my images, through use of similar layout. The appearence would be more realistic than abstract but will have elements of the surreal to depict the fantasy world. The colour palette would make use of fairly dark colours; dark blues, greens, puprles, reds...perhaps with some clear whites or yellows in areas I wish to grab attention, in particular white for font. The font would be consistent throughout all images, it would likely be thick and bold to grab attention, and to jump out from the rest of the image, possibly Franklin Gothic Heavy. The media would likely work best in A3/poster size.

Just a bit of fun...

Just a very quick work in photoshop for a bit of fun :)

Image elements were taken from Google Images and I don't own them.

Artist Statement

In regards to the economy, gambling, whilst having the potential of being an enjoyable, fun activity, has presented many individuals within society with very serious problems through its addictive and financially consuming nature. Exposure to gambling, in particular poker machines, is so wide spread and accessible in the community that it is no surprise that the number and seriousness of the problems are so high. It will be my intent in this project to try to decrease gambling addiction by stopping the luring process. I aim to achieve this through persuading my audience against the threat of problem gambling through depicting just how easy it is to become addicted. I will try to convey this message through such persuasion tools as 'promise' and 'threat,' to inspire the responders to change their habits or to convey to them the serious consequences of their actions.

Finding an Artist Statement...

There are two main ideas for attacking the gambling issue that I'm thinking over currently.

1.)

The first is the idea that gambling is such a big problem primarily because it is so accessible within the community.

"N.S.W. has about half the number of machines and they are available so easily. Many of the people I see who have a problem with their gambling just tell me how hard it is not to go and have a social drink and be confronted with the very machine that has been causing them so many problems.That's an understandable finding, given the influx of the machines in the community and perhaps there needs to be a lot of thought given to the issue of how freely available they should be by the government because we are seeing signs that they are significantly contributing to the problems."

Taken from a transcript of the 7.30 Report "Australia's Gambling explosion"

The very fact machines are made so available, that one would not need to travel far to find these machines increases the number of people exposed frequently to the problem and then makes the task of quiting the addiction all the more difficult. The question is should so many machines be available when they equate to so many problems?

"The hard question though -- how to fix the problem, and how to get State governments to tighten regulations when they themselves are the beneficiaries of the billions of dollars that are collected in taxes."

Taken from a transcript of the 7.30 Report "Australia's Gambling explosion"

Only loose idea I have to this so far is the concept of people being "hunted" or "hounded" by these machines, that there everywhere ( on streets, in houses etc.) And you wonder why there is a problem. It would be aimed more at the government/council/ local community as a whole rather than individuals at risk of being affected by gambling...with the message that they have let this 'plague of machines' enter into their community and that perhaps something should be done about it. Hopefully it would express we shouldn't just scoff at people would have a problem and dismiss its as easy for them to "toughen up" and quit...when we're allowing so many temptations to be put in their path, can they still be solely to blame?

2.)

My second idea was aimed more at the individual with the idea that they are at risk of being addicted and shouldn't allow themselves to get to that far into the problem. I was thinking about gambling as 'game playing', which made me think of young children playing make believe...entering a world which isn't real where anything they want to believe can come true. In a way I thought this was similar to problem gamblers...how they've trick themselves into believe that by spending more money they'll win more money, that they're not creating problems in their life, and that they don't in fact have a problem. They too need to come back to reality. Don't get lost in the game. This message wouldn't be aimed at ruling out gambling, it would be aimed at playing the game responsibly and sensibly. It would follow the idea of a problem gambler entering a dangerous fantasy world (think Pans Labyrinth style.) It would aim to make people aware of the consquences of gambling and hopefully warn them against getting too involved.